Wisconsin Film Festival
Web Design & Development • Email Design & Development • Content Strategy

After having handled various web maintenance tasks for them over the last few years, the Wisconsin Film Festival approached me to handle the full-scale design and development for their 2014 site. They had initially planned to have me build two Photoshop files to be ported over by a separate company to their proprietary content management system; however, a glance at the capabilities of this CMS as well as an initial needs analysis demonstrated that the CMS would not be able to handle the needs of the Fest's thousands of visitors. I designed and built the entire site myself (using HTML5, CSS3, jQuery, and PHP), which proved to be a better solution for them.

First and foremost, the site needed to be mobile-friendly. With thousands of filmgoers headed to six theaters throughout Madison over the course of seven days, it was imperative that they have an easy way to check schedules and get information from their phones and tablets. Christina Miles King, the Fest's graphic designer for 2014, built a great set of graphics (including hunting down the fantastic opening image), and I worked with the rest of the Fest team to determine the site's priorities and uses. We are still gathering metrics from the site, but so far, the project looks to be a success!

Visit the site